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Travis Haley


Travis is the former Commercial Partnerships Manager in Africa for Genius Sports, the international leader in sports data and technology. He opened a regional office for Genius Sports in Cape Town, South Africa, tasked with modernizing the greater sports ecosystem across the African continent through strategic partnerships and business development opportunities. Securing multi-year, exclusive technology, streaming, and data rights partnerships with organizations such as the NBA and many national federations, he was able to implement a top-down tech and data development strategy, advancing the entire sports industry across the continent.


He also served as the Director of Development at SEED Project, an international NGO focused on providing high-quality scholastic opportunities to African youth through basketball. Travis oversaw the international fundraising efforts for the organization, developed and implemented student and alumni programs globally, and provided strategic support for SEED and NBA Africa partnerships and events. During his time with the organization, he grew the international awareness of the SEED brand and strengthened the financial capabilities and overall capacity of the organization.


In addition, Travis has served as a strategy management consultant and advisor for a variety of organizations. He worked with Athlead, a London-based non-profit specializing in athlete-led social initiatives, philanthropic work and sport for development programs. With Athlead, he advised athletes and brands on how to create and manage impactful, sustainable sport for development programs across Europe. Travis also advised the Center for Global Sports, based in Kigali, on the development and implementation of large-scale sports strategies designed for economic growth in emerging economies, including Rwanda’s master plan to invest in sports as part of their ongoing “nation-branding” process.


A native of Colorado, Travis holds a master’s in International Sports Management (The FIFA Master) and brings with him a diverse, international background within the sports, education, technology and development fields. Combined with his experience as a former collegiate athlete, educator and sports for development expert, he is well positioned to drive partnership and development opportunities within the sector on a global scale.

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